Jim Sterne knows his way around web marketing. Here's proof in the form of three of his books you can check out at Amazon:1999: World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
1997: What Makes People Click, Advertising on The Web
1996: Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive
Here's what he wrote about EGR in the December 1998 issue of his newsletter, Full Sterne Ahead:This issue... offers up the King of Gonzo Internet journalism...
RESOURCE OF NOTE
Christopher Locke is not for the faint of heart. He is a consultant by trade and in that capacity can help you sculpt a corporate identity that properly translates your high-tech offerings into meaningful benefits to potential buyers. More important - he can translate your offerings into a story that serious periodicals will want to talk about in print. But that's just how he earns a living.
The reason Chris is this month's Resource of Note is his rare combination of insight, foresight and an uncanny ability to insult just about anybody and everybody with his prose.
Under the nom-de-plume RageBoy, Chris offers up his perspective on the Internet and the Web in frequent e-mail missives. I recommend reading RageBoy's writings to those who are not offended by strong language, the occasional fictionalized screed, or a constant barrage of insistence that you don't overlook the obvious, the important, and that which is just beyond the perception of mere mortals.
Understand that Christopher Locke is the man who founded the world's fist Internet portal -- in 1994. It was called MecklerWeb and had more business savvy built into its business plan than Yahoo, Infoseek and NetCenter combined. It was simply too far ahead of its time. The proof was its motto: "Fast, Cheap and Out of Control!" Alas, it was just too much for investment types to fathom way back then.
Before the Web, Chris was knee-deep in the artificial intelligence industry. All of which tells you he's been thinking about the application of high tech to serious commerce for a long time. What he has is a very special spin on it.
Think of Chris as counterpoint. Read him, as I do, for the habitual laugh at your own expense, and to keep alive your own personal sense of outrage at those who do not get it. His newsletter is Entropy Gradient Reversals. Subscribe at:
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Jim Sterne's site (highly recommended) is at: http://www.targeting.com. A whole batch of past screeds, many of which orginally appeared in CIO magazine, are collected at: http://www.targeting.com/articles.html. To subscribe to his Full Sterne Ahead newsletter, send mail to: email@example.com.