Jakob Nielsen has done a study on how people read web pages. Quoting from that...

Summary: Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.

F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website's words in a pattern that's very different from what you learned in school.

But of course those would be his findings. Nielsen neglects to inform readers that all the test pages looked like this:

A story on c|net news today -- Marketers told to keep steadfast watch on blogs -- reported that...

JupiterResearch advises businesses to use "buzz monitoring tools" to see how widely the thoughts of disgruntled customers have spread.

I wonder how good their own "buzz monitoring tools" are. Let's see how fast this gets back to them...

JupiterResearch Blows Goats!