Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
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Saturday, April 22, 2006
that old F-Shaped Pattern
don't leave home(page) without it
Jakob Nielsen has done a study on how people read web pages. Quoting from that...
Summary: Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.

F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website's words in a pattern that's very different from what you learned in school.

But of course those would be his findings. Nielsen neglects to inform readers that all the test pages looked like this:


11:45 AM | link |

Tuesday, April 18, 2006
Brand Management
a right way and a wrong way
A story on c|net news today -- Marketers told to keep steadfast watch on blogs -- reported that...
JupiterResearch advises businesses to use "buzz monitoring tools" to see how widely the thoughts of disgruntled customers have spread.
I wonder how good their own "buzz monitoring tools" are. Let's see how fast this gets back to them...


8:19 PM | link |


"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

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Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.


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