Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
Another cup? Why not!

Google Groups subscribe to Entropy Gradient Reversals
browse archives at groups.google.com


via PayPal...


Chris Locke's Facebook profile

don williams
jp rangaswami
dan gillmor
kevin marks
ann craig
frank paynter
mary wehmeier
donna wentworth
gary turner
halley suitt
jeneane sessum
blog sisters
denise howell
doc searls
david weinberger
brian millar
steve larsen
elizabeth lane lawley
michael "OC" clarke
george partington
e v h e a d
dave winer
eric norlin
tom matrullo
sweet fancy moses
julian bond
steve maclaughlin
the obvious?
gayle noelle
kate cohen
wood s lot
talking moose
oliver willis
dean landsman
creepy steve
bob adams
hernani dimantas
martin jensen
living code
walter thornton
phil wolff
steve rhodes
bob adams
gaspar torriero
paul vincent
sharon o'neill
sheila perkins
pluto krozabeeep
movable type
keith pelczarski
keith perkins
howard greenstein
greg carter
aron nopanen
bret fausett
m. melting object
sylvain carle
Saturday, March 19, 2005

she said my breasts they will always be open
baby you can rest your weary head right on me
and there will always be a space in my parking lot
when you need a little coke and sympathy...
~ stones - let it bleed ~

partially unrelated

9:44 AM | link |

Friday, March 18, 2005
Amazon's "Statistically Improbable Phrases"
Go ahead, take a SIP...

I just saw this new (I assume it's new) thing on Amazon moments ago, and I'm blown away. I ran across SIPs on the Gonzo Marketing page, where two "statistically improbable phrases" are listed for the book, to wit: "public journalism" and "market advocacy."

I "discovered" this using Safari. Checking the page with IE, Firefox and Netscape, I don't see the SIPs. I assume they must be coming in other browsers, but for now, that seems to be the way it is. Here's what Amazon says about the service:

Amazon.com's Statistically Improbable Phrases, or "SIPs", show you the interesting, distinctive, or unlikely phrases that occur in the text of books in Search Inside the Book. Our computers scan the text of all books in the Search Inside program. If they find a phrase that occurs a large number of times in a particular book relative to how many times it occurs across all Search Inside books, that phrase is a SIP in that book.

Once we identify a phrase that is statistically improbable:

  • For books where the phrase is a SIP, we provide an exact count of and link to the occurrences in those books.
  • For books where the phrase merely appears in the book, we provide a link to those occurrences
  • We also display a link to search A9.com for the phrase

Have some ideas for improving this feature? Please send your feedback to sitb-feedback@amazon.com

Whoa, wait... This is weird. They must be developing this thing as I'm writing, because I just went back to that page, and now it includes not just the two phrases above, but also: cause marketing, social marketing, gonzo journalism, permission marketing, broadcast model, cause related marketing, worst practices, and broadcast advertising. Whatever browser you're using, I assume you can see the A9-assisted search results for worst practices. Holy moly.

But no, it only works (for me anyway) in Safari. IE, Firefox and Netscape all return "Looking for something?" 404s. How very strange.

But speaking of A9, have you seen all the additional search sources you can now add? If not, take a look. For instance, you can easily search Creative Commons for shit you can rip off uh... re-purpose.

I know what this sounds like, but no, Amazon isn't paying me anything to write up this sort of thing. (Yet.) But man, they sure must be burning the midnight oil over there. The SIP thing is genius. Not so hard to do with good algorithms and massive word co-occurrence crunching software muscle. But genius nonetheless. Think about it...

1:22 AM | link |

Tuesday, March 15, 2005
black is black :: I want my baby back

4:23 AM | link |

Sunday, March 13, 2005

quotes above and below both taken from
Primitive Passions:
Men, Women, and the Quest for Ecstasy

by Marianna Torgovnick
New Age Odyssey

As the end of the millennium approaches, the New Age seems to be everywhere but continues to elude specific definition. The genealogy of New Age thinking can be traced to the sixties and the Age of Aquarius, and, much earlier, to Positive Thinking, Mind Cure, Christian Science, Theosophy, and spiritualism, and even further back, to Transcendentalism and the influence of of Indian religions on American Protestantism. But the New Age cannot be accounted for in terms of a single root influence. It includes phenomena as diverse as Yoga and the Kabbalah, holistic healing and Wicca, veganism and acupuncture, contact with angels and spiritual computer interfaces, wilderness trips and tours of holy places, self-help and Jungian psychology, goddess revivals, and even the mythopoetic men's movement, the subject of the preceding chapter. It is a decidedly eclectic collection of phenomena, drawing from a variety of cultural and religious traditions, past and present, Western and Eastern, modern and primitive, familiar and exotically Other.

There are at least two ways of viewing this ferocious eclecticism. Supporters praise the New Age's freedom from dogma and capacity to acknowledge that many traditions offer valuable insight into how to integrate body, mind, and spirit with the powers of the universe. From this point of view, the New Age is the culmination of forces that have been developing throughout the millennium, and the movement's miscellaneous constitution is a strength, not a weakness. Skeptics counter that the New Age is a cluttered void tautologically defined by whatever happens to be featured in magazines or housed within bookstores on New Age shelves at any given moment. From this point of view, the movement's variety shows it to be rudderless, lacking in substance and direction.

10:44 PM | link |

"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

Chris Locke's photos More of Chris Locke's photos

Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.

support free journalism
get this code

Technorati Search
this blog
all blogs

what I'm listening to...
billy idol - greatest hits

egr on topica
on yahoo groups
(way)back issues
egr home
terms of service

technorati cosmos

It is too late.



The Bombast Transcripts

Gonzo Marketing

The Cluetrain Manifesto

trust the man with the star

...the ventriloquial voice is both an attempt to imagine and pit the the speech of the body against the speech of culture, and an attempt to control that illegitimate speech, to draw it into discourse...

Sein und Zeitgeist

Samuel Pepys

All Products
Popular Music
Classical Music
Toys & Games
Baby! Baby!
Computer Games
Tools & Hardware
Outdoor "Living"
Kitchen Stuff
Camera & Photo
Wireless Phones
Emotional Outlet
Search by keywords:
In Association with Amazon.com

more / archives

live dangerously. subscribe to EGR

at a major industry conference,
chris locke once again captures the real story.

Powered by Blogger