Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
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Wednesday, November 27, 2002
Rebel without a pause
There are days, today being one of them, when I feel called upon to justify myself as something more than a mere online prankster. This may be impossible, I tell myself, perhaps too late. Perhaps I've devolved to a degree that there's no coming back. I worry deeply about this between bouts of maniacal cackling. It must have been more than a little obvious to those who bother reading this blog and my decreasingly frequent EGR sends that this year has indeed taken its toll on my mental and spiritual faculties. Some ask if I've gone mad. In the past, I never had to pause and think before answering. Now I find it an interesting question. I can't remember if I was mad before. This is possibly one of those Bad Signs you hear about.

It is at such moments that I often Google back in time, trying to find some semblance of my former self. Like those notes that guy writes on his body in Memento. "You already had a ham sandwich at 4 o'clock. If it's 5 o'clock now, you are not hungry." Anyway, here's a clip from a piece Jack Schofield wrote about me in The Guardian last May before I lost it. On the edge and trying to stay there. In my line of work, that isn't always easy.

For the full article, click on the headline above or The Guardian grafik. Jack, take it away...

Locke went from MCI to IBM, but there he was forbidden from writing or talking to the press. Bored and frustrated, he started an email newsletter, Entropy Gradient Reversals. That's where RageBoy was born, pouring scorn on his employer, and where Locke developed his voice. EGR was read by internet mavens - it was the only way to find out what he was thinking - but it often had as much or more to say about sex, drugs and rock 'n' roll. The running gag was RageBoy escaping from his chains, insulting readers, and goading them to unsubscribe, before Locke managed to regain control and apologise, or not.

It was often very funny, sometimes intensely moving, full of ideas, and beautifully written. It was, in short, the sort of thing no conventional publication would allow, but it couldn't be stopped on the web. Locke's response to IBM had been: "I'll write on the web: these people are so dumb, they're never going to find it." They did, of course, but as his boss said, "since you quit 30 seconds ago, I don't think there's anything they can do about it".

He went back to Boulder, Colorado, where his love life took twists and turns as engaging as any soap. "I am trying to live my heart online, and it's dicey," he says. "We're giving ourselves permission to act like humans online, and we've never had that permission before. We fail and we make mistakes and we're broken, and there's a lot of juice in that. I'm kind of on the edge, and I'm trying to stay there."


2:55 PM | link |



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"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

www.flickr.com
Chris Locke's photos More of Chris Locke's photos

Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.


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