Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
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Monday, November 25, 2002
Lest We Forget...

Gonzo Marketing:
Winning Through Worst Practices

By Christopher Locke

eDesign Rating: 8.25 out of 10

It's not entirely necessary to channel Hunter S. Thompson before putting Locke's "worst practices" of marketing to work. But the famously wacked-out author—along with Nietzsche, Joseph Heller, and the Blues Brothers, to name a few surprise guests—is the inspiration behind this unconventional business book. The co-author of the wildly successful The Cluetrain Manifesto, Locke lays out his revolutionary marketing agenda with plenty of straight talk, pop culture metaphors, and profanity to hold our attention. (He warns readers from the get-go that this is no "over-the-counter alternative to your regular insomnia medication" like most of its neighbors on bookstore shelves.) But it's not just Locke's writing style that sets it apart from other books of its kind; his ideas—marketing is irrelevant when it comes to the Internet, companies lack the personality to speak in a real way to consumers—are sensible, if shocking. As Locke sees it, the Internet has already created forums for conversations between people of shared passions and interests, so businesses should use their employees to become engaged in the market. Real stories from real people about real enthusiasm are at the heart of the Gonzo approach. Gonzo Marketing is an essential, entertaining read for anyone working in today's Internet business. Review by Stephanie Saulmon

8:40 AM | link |



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"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

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Chris Locke's photos More of Chris Locke's photos

Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.


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at a major industry conference,
chris locke once again captures the real story.

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