"I think this boat rose on a tide of women's long-term frustration with being treating like consumer idiots. We've always been spoken to like idiots. Most pre-1990's marketing is based on solidly misogynist assumptions. Marketing, until very recently, has been a classic verbally abusive enterprise. None of us women were surprised when [The Cluetrain Manifesto] became a bestseller. The whole paradigm of speaking to women consumers like easy-to-manipulate, easy-to-cheat, easy-to-fool MORONS disintegrated when advertising tried speaking to men that way. No wonder our boy felt rage."