Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
Another cup? Why not!

Google Groups subscribe to Entropy Gradient Reversals
email:
browse archives at groups.google.com


EGR

via PayPal...


CBO

Kat Herding


blogroll
swan
tinman
humorlessbitch
lindsay
leslie
si
don williams
jp rangaswami
dan gillmor
kevin marks
ann craig
musick
frank paynter
mary wehmeier
donna wentworth
gary turner
halley suitt
jeneane sessum
blog sisters
denise howell
doc searls
david weinberger
brian millar
steve larsen
elizabeth lane lawley
nanna
michael "OC" clarke
george partington
e v h e a d
megnut
weblogs.com
dave winer
eric norlin
tom matrullo
gonzo-engaged
akma
sweet fancy moses
julian bond
steve maclaughlin
stavros-twc
the obvious?
techwatch
gayle noelle
kate cohen
wood s lot
talking moose
oliver willis
dean landsman
arjlog
creepy steve
bob adams
hernani dimantas
gordon.coale
martin jensen
living code
plasticboy
walter thornton
phil wolff
steve rhodes
bob adams
gaspar torriero
paul vincent
sharon o'neill
sheila perkins
pluto krozabeeep
movable type
keith pelczarski
punkey
suodatin
dot-coma
keith perkins
howard greenstein
greg carter
aron nopanen
mrbread
bret fausett
m. melting object
chars
sylvain carle
jimslog
hypnagogica
garett laugavitz
Tuesday, January 08, 2002
HBR names Gonzo to Top-10 books of 2001
The January issue of Harvard Business Review has included Gonzo Marketing in its survey of Best Business Books of 2001. The article isn't online, but here's what they wrote.
Gonzo Marketing: Winning Through Worst Practices - Christopher Locke (Perseus Publishing)

If the value of a business book equals the usefulness of its ideas multiplied by the likelihood of someone actually reading it, Gonzo Marketing is worth picking up. Though Locke, a coauthor of The Cluetrain Manifesto, can be annoying and preachy at times, much of this rant is a riotous page-turner. He's not afraid to poke fun at himself, and he repeatedly pulls the rug out from under the reader. The book applies the notion of gonzo journalism -- where the writer participates in a scene while reporting on it -- to marketing. For example, Locke envisions rank-and-file Ford employees fanning out over the Internet, finding others who share a passionate interest in, say, organic gardening, and ultimately identifying this group's unrecognized automotive desires. Some of his arguments aren't new; some are wacky. But delivered with humor and passion, they compel us to reflect on the future of commerce.


3:25 AM | link |



get your badge here.

"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

www.flickr.com
Chris Locke's photos More of Chris Locke's photos

Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.


support free journalism
get this code



Technorati Search
this blog
all blogs

what I'm listening to...
billy idol - greatest hits

egr on topica
on yahoo groups
(way)back issues
egr home
terms of service


technorati cosmos


It is too late.

TECHNORATI

BLOGDEX

The Bombast Transcripts


Gonzo Marketing


The Cluetrain Manifesto


trust the man with the star

...the ventriloquial voice is both an attempt to imagine and pit the the speech of the body against the speech of culture, and an attempt to control that illegitimate speech, to draw it into discourse...

Sein und Zeitgeist

Samuel Pepys

All Products
Books
Popular Music
Classical Music
Videos
DVD
Toys & Games
Baby! Baby!
Computer Games
Electronics
Software
Tools & Hardware
Outdoor "Living"
Kitchen Stuff
Camera & Photo
Wireless Phones
Emotional Outlet
Computers
Search by keywords:
In Association with Amazon.com

more / archives


live dangerously. subscribe to EGR

at a major industry conference,
chris locke once again captures the real story.

Powered by Blogger