Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
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Tuesday, January 08, 2002
Amazon reviews Bombast
Amazon just reviewd The Bombast Transcripts. Zounds! I may have to fly to Seattle to give S. Ketchum a big hug.
With The Bombast Transcripts, Christopher Locke (a.k.a. RageBoy, that iconoclastic cybervoice of dissonance, disdain, and all things provocative) is leaping from your screen to your bookshelf. Look out. The scathing rants from the creator of Entropy Gradient Reversals -- probably the most wittily outrageous, cryptically observant, and eagerly puzzled-over Web zine ever to pollute the airwaves -- are explosive.

As a tag, screed is only partly accurate for the contents of this volatile collection; they're long harangues, all right, but by no means monotonous. Listen in as Locke lets his alter ego loose in friendly chat with IBM's Lou Gerstner (well, actually an exit interview with Lew Firstner, pompous and clueless chairman of the 666 Corporation). As he not-so-clearly illustrates what "getting it" means (by pondering T.S. Kuhn, voodoo ceremonies, and a sacred space you can't enter with your mind on, let alone your shoes). And as he gleefully admits that most of his readers "seem to enjoy abstruse and obfuscatory exegeses on themes that utterly elude them" but apparently "alleviates their anxiety about not knowing anything that wasn't covered by Geraldo." Don't be insulted; be alleviated. Locke may indeed be the Web's most acerbic gonzo journalist and techno-semiotic social critic, but he's also written for Forbes; worked for MCI, Ricoh, and the Japanese government's AI project; and been named one of the top 50 business thinkers in the world. If you missed out on this cyberpundit's irreverent rants the first time around, catch him now (if you can). As Locke himself reminds us, "Being totally insane is hard work. People don't realize that." They should now. --S. Ketchum


3:18 AM | link |



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"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

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Chris Locke's photos More of Chris Locke's photos

Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.


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