Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
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Saturday, October 20, 2001
Laurie Doctor - Igniting Imagination
"It does not matter whether it is winter or spring, summer or fall. Whenever I come around the bend on Highway 84 and the land changes, as if in one movement, from open sagebrush to high curved orange and red buttes, I feel a change in my breath and my senses expand. I am approaching Ghost Ranch in New Mexico..."

5:48 PM | link |

"Read the Manifesto"
Now, where have I heard that phrase before? Watch as IBM marketing gets in on the act. Oi!

10:42 AM | link |

Ford Cancels Program to Give PCs to Employees
Oh great. See also item directly below. "DEARBORN, Mich., Oct. 19 (Bloomberg News) � The Ford Motor Company today canceled its program to give employees personal computers..."

10:30 AM | link |

Jacques Nasser on Transformation
"The most well known of our consumer connection programs is our effort to provide home computers and Internet access to all of our employees around the world. If the Internet is changing our world, and our customers' perceptions, we want our employees to have a direct, ongoing experience with it." -Jacques Nasser, Ford President and CEO, April 3, 2001.

10:25 AM | link |

Friday, October 19, 2001
Another Chunk of Gonzo
Barnes & Noble is running an excerpt from the The Value Proposition chapter. They seem to have chosen one of the more serious bits. "As Nietzsche bought the farm in 1900, you can see that this sort of general shakiness about the meaning of things has been floating around for quite some time. Hell, you could go back to the classical philosophers. Say you're walking in Memphis, home of Elvis and the ancient Greeks. Is what you think a thing to be what everyone else understands it as? Is the world as it appears to you, or does it look completely different to someone who didn't grow up in Darien, Connecticut and get an MBA from Wharton? Of course, Plato and Aristotle and that lot wouldn't have been able to tell an MBA from a banana fish."

1:18 AM | link |

Thursday, October 18, 2001
ClickZ Review of Gonzo Marketing
Damn, this Norlin fellow is some kinda smart! "Locke's style is indefatigable. His wit, never-ending. His ability to draw bricolage-like associations is stunning. Gonzo Marketing is sure to be one of the most important marketing books of the year." But WTF is "bricolage"?

11:29 PM | link |

get your war on

You will piss yourself, guaranteed. "Monotheistic religion has always brought out the best in us humans; thank you so much for the idea of a vengeful supernatural entity who rewards people in the afterlife! That shit makes a lot of sense!"

11:09 PM | link |

Tuesday, October 16, 2001
Frankenstein Reversed: Notes on Gonzo Marketing
Tom Matrullo reviews the book. Brilliantly, I think. "Locke doesn�t make his case in a vacuum. In many chapters, such as Chapter 5, on ''Social Marketing and Public Journalism,'' he moves through positions and arguments of others, and in so doing, sheds light both on their views and his own as he differentiates his position from theirs. This gives the book added value as a whirlwind tour of some of the better thinking on the subjects of marketing, advertising, media and 'social capital' to be found today.

There�s an additional value to this survey of the literature. Unlike some of his readers, Locke refuses to remain within the discursive boundaries of his cited texts. In fact, it is in the juxtaposition of stuff from a marketing guy like Philip Kotler with a citation from, say, Paracelsus that one begins to sense, below the surface, diverse, insulated universes of discourse colliding with a subterranean shudder."

11:19 AM | link |

Gonzo Marketing - The Book
Harry C. Edwards, editor of Amazon's Business & Investing section writes: "Count on Chris Locke to poke holes in much of the conventional thinking that determines how companies relate to their markets. In Gonzo Marketing, Locke takes on the mass-market mindset that defines most big companies and prescribes a new and 'dangerous' way for businesses to interact with customers. Smart and provocative, this book belongs on the shelf of any businessperson looking for a fresh point of view."

12:41 AM | link |

Monday, October 15, 2001
I Get Interviewed
"You know if you walked in to a party that you've been invited to by some friend, and you started acting like a marketer, I mean they'd throw you out. That's kind of what's going on here. You've got all these parties going on and here come these clueless guys in suits with their canned spiel and we're going, why don't you tune into to what's going on at this party, why don't you meet some new people and shut up for a minute? You know, get a feel for who your neighbors are and maybe you'll make some new friends. But, man if you just keep up that sales pitch, nobody wants to hear you."

11:00 AM | link |

Sunday, October 14, 2001
Reading Gonzo--Engaged
Jeneane Sessum writes a lot about my Gonzo Marketing book. "Interactive reviews� write as you read� experience the book. Does a product exist for this? Read the book in the right hand column� Record your thoughts in the left� Somehow you co-write and revise what you are reading� giving it breath beyond the paper page. Continuing the voice--adding new voices to the author's voice� Then, we can merge this co-thinking, co-speaking, and co-mingling of ideas into a creation of its own. A daughter publication. And, the cycle could start again. Think of where we would end up--so far away from, and yet I suspect so close to, the original piece. Anyway� My God, How Did I Get Here?"

6:24 PM | link |

"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

Chris Locke's photos More of Chris Locke's photos

Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.

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The Bombast Transcripts

Gonzo Marketing

The Cluetrain Manifesto

trust the man with the star

...the ventriloquial voice is both an attempt to imagine and pit the the speech of the body against the speech of culture, and an attempt to control that illegitimate speech, to draw it into discourse...

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