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Thursday, October 04, 2001 Fish! A Remarkable Way to Boost Morale and Improve Results "I worked for a company who force fed us this philosophy...book, tape, and all. The simple and cornball philosophy gearing this book is ridiculous. The principles, as ideal as they are, are elementary and the story is contrived. What's sad is that companies actually think that throwing fish around is something that should be done (the company I worked for had a fish throw...an actual afternoon dedicated to throwing dead fish at each other). As for its effectiveness, I was burned out on the philosophy after two days of training and I voluntarily left the company 2 months after being hired." 2:40 AM | link | 
Sunday, September 30, 2001 Saltire review of Gonzo Marketing Steve MacLaughlin writes: "Locke takes on the myths and monuments of marketing armed new ideas and a razor sharp wit. Buckle up. Hold on. Mr. Locke is going to take you on a wild ride to the new world of marketing. While the book�s frenzied style will be compared to that of Hunter S. Thompson, I view the book instead as the first real book written in hyperlink-style. Jumping all over the map and all over the mind in search of gonzo marketing. Scrolling from idea to author to tactic and back again around the horn..." 1:37 AM | link |
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at a major industry conference, chris locke once again captures the real story. | |
