Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
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Wednesday, September 12, 2001
Google Current Events page
"links to news and information sites, including cached reports as they appeared yesterday [9/11/01]"

4:20 PM | link |

National White Collar Crime Center
"This home page is designed to provide general information to the accessing party. It should not be considered advice or fit for any particular purpose by the using party." Well, we finally have a winner in our Most Compelling Web Page Disclaimer contest.

4:16 PM | link |

Red Cross via Amazon
Support relief efforts by making a donation to the American Red Cross Disaster Relief Fund. Amazon is passing ALL funds to the the Red Cross. I've watched this fund grow by $50,000 over the last several hours.

2:24 AM | link |

Monday, September 10, 2001
RB on Savage Chic
Tomorrow I'll be taping another segment for NPR's Marketplace Morning Edition -- this time (are you ready for this?) on Fashion Week. Yes, the runways are all a-flutter! "Diane von Furstenberg called her collection 'Rebel Princess,' a look she described as 'roses and razor blades and 'savage chic'... Luella Bartley... evoked a hippie '60s look with funky embroidered jackets, torn light blue denims, sheer off-the-shoulder peasant blouses, gathered peasant skirts, short shorts, ruffled minis and ragged hemlines."

Oh wow, man! Fashion discovers recycling! If I keep wearing the same clothes, I'll be in fashion every 30 years. Marketers do "research" by watching what the kids are wearing, then they sell those ideas back to them at 1000% markup. As ever, the real creativity emerges bottom up. but the marketing and sales are top down. Nirvana hits big in Seattle and within months The Gap is selling "the grunge look" -- jeans with the knees ripped out, pre-wrinkled flannel shirts, clunky-funky work boots. This is pre-packaged semiotics. collect the whole set! find out who you REALLY are -- this week.

Does the semiotic connection seem a stretch? in 1967, French semiotician Roland Barthes wrote a book titled Système de la Mode -- The Fashion System. The NY Times called it "his most elaborate attempt to reveal the little worlds of meaning enclosed in each nuance of social life." This book has been studied far more closely by marketeers than by the cult-crit crowd.

Here's a tip: wanna be really "hip"? Truly "with it"? Wear whatever the fuck you feel like.

10:53 AM | link |

Sunday, September 09, 2001
Cluetrain Authors Called '60s Rejects, Techno Nerds
Yet another (very) late-breaking review of The Cluetrain Manifesto. "The authors come across as rejects from '60s who never grew up and forgot how they came to this world of wealth and health. I found the critical corporate tirades particularly humorous since I was reading it during a period of massive new age company meltdowns." The review includes many more head-scratcher non sequiturs. "...if you are a CEO who has to deal with Web marketers, pick up a copy of 'The Cluetrain Manifesto' and look at the world through cool techno nerds' eyes´┐Żand smile." Man, this guy is a hoot!

9:55 AM | link |

"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

Chris Locke's photos More of Chris Locke's photos

Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.

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The Bombast Transcripts

Gonzo Marketing

The Cluetrain Manifesto

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