Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
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Sunday, September 30, 2001
Saltire review of Gonzo Marketing
Steve MacLaughlin writes: "Locke takes on the myths and monuments of marketing armed new ideas and a razor sharp wit. Buckle up. Hold on. Mr. Locke is going to take you on a wild ride to the new world of marketing. While the book�s frenzied style will be compared to that of Hunter S. Thompson, I view the book instead as the first real book written in hyperlink-style. Jumping all over the map and all over the mind in search of gonzo marketing. Scrolling from idea to author to tactic and back again around the horn..."

1:37 AM | link |

Friday, September 28, 2001
Why did the squirrel jump?
Great thinkers and writers of the ages consider the question: "Why did the squirrel jump the electrical-pole transformer?" A truly silly page. With musical accompaniment.

9:59 AM | link |

Wednesday, September 26, 2001
The Standard: Putting It On the Ground
"In the upcoming book 'Gonzo Marketing,' author Christopher Locke elaborates on his belief that the best marketing comes from conversations. People love Amazon, not because the company can recommend records with pinhead accuracy (which it can't), but because thousands of people can use the service, share reviews and get that old communal feeling. And community, as Wimsatt could tell you, is something you build - not stick ads on."

uh... I think that would be pinPOINT accuracy. ;-)


6:14 PM | link |

Monday, September 24, 2001
Herbie Goes to Afghanistan
The Walt Disney Corporation has really outdone itself this time! One of the ten best films of the year.

3:48 PM | link |

Thursday, September 20, 2001
The Lust Lizard of Melancholy Cove
"As dead people went, Bess Leander smelled pretty good: lavender, sage, and a hint of clove. Theophilus Crowe knew he should be doing cop stuff, but he just stood there with two emergency medical technicians staring up at Bess as if they were inspecting the newly installed angel on a Christmas tree. Theo thought the pastel blue of Bess's skin went nicely with her cornflower-blue dress. It was 7 A.M. and Theo, as usual was a little stoned."

11:49 PM | link |

Wednesday, September 12, 2001
Google Current Events page
"links to news and information sites, including cached reports as they appeared yesterday [9/11/01]"

4:20 PM | link |

National White Collar Crime Center
"This home page is designed to provide general information to the accessing party. It should not be considered advice or fit for any particular purpose by the using party." Well, we finally have a winner in our Most Compelling Web Page Disclaimer contest.

4:16 PM | link |

Red Cross via Amazon
Support relief efforts by making a donation to the American Red Cross Disaster Relief Fund. Amazon is passing ALL funds to the the Red Cross. I've watched this fund grow by $50,000 over the last several hours.

2:24 AM | link |

Monday, September 10, 2001
RB on Savage Chic
Tomorrow I'll be taping another segment for NPR's Marketplace Morning Edition -- this time (are you ready for this?) on Fashion Week. Yes, the runways are all a-flutter! "Diane von Furstenberg called her collection 'Rebel Princess,' a look she described as 'roses and razor blades and 'savage chic'... Luella Bartley... evoked a hippie '60s look with funky embroidered jackets, torn light blue denims, sheer off-the-shoulder peasant blouses, gathered peasant skirts, short shorts, ruffled minis and ragged hemlines."

Oh wow, man! Fashion discovers recycling! If I keep wearing the same clothes, I'll be in fashion every 30 years. Marketers do "research" by watching what the kids are wearing, then they sell those ideas back to them at 1000% markup. As ever, the real creativity emerges bottom up. but the marketing and sales are top down. Nirvana hits big in Seattle and within months The Gap is selling "the grunge look" -- jeans with the knees ripped out, pre-wrinkled flannel shirts, clunky-funky work boots. This is pre-packaged semiotics. collect the whole set! find out who you REALLY are -- this week.

Does the semiotic connection seem a stretch? in 1967, French semiotician Roland Barthes wrote a book titled Système de la Mode -- The Fashion System. The NY Times called it "his most elaborate attempt to reveal the little worlds of meaning enclosed in each nuance of social life." This book has been studied far more closely by marketeers than by the cult-crit crowd.

Here's a tip: wanna be really "hip"? Truly "with it"? Wear whatever the fuck you feel like.


10:53 AM | link |

Sunday, September 09, 2001
Cluetrain Authors Called '60s Rejects, Techno Nerds
Yet another (very) late-breaking review of The Cluetrain Manifesto. "The authors come across as rejects from '60s who never grew up and forgot how they came to this world of wealth and health. I found the critical corporate tirades particularly humorous since I was reading it during a period of massive new age company meltdowns." The review includes many more head-scratcher non sequiturs. "...if you are a CEO who has to deal with Web marketers, pick up a copy of 'The Cluetrain Manifesto' and look at the world through cool techno nerds' eyes�and smile." Man, this guy is a hoot!

9:55 AM | link |

Friday, September 07, 2001
Smart Customers, Dumb Companies
"The Internet is creating a myriad of micro-markets, controlled not by companies but by customers. Yet in most businesses, the mass-market mind-set continues to hold sway. It's time for marketers to wake up." I didn't know until just now that HBR had put the full text of this article online for free. This contains material that I later incorporated into the Gonzo Marketing book.

9:34 AM | link |

Harvard Business Review
"Christopher Locke is an Internet industry expert..." You read it in HBR, so it must be true!

9:21 AM | link |

Talking Moose
"The guys who wrote the Cluetrain Manifesto are Gods in this Moose's eyes. One of the authors, Christopher Locke, will soon release a new book titled Gonzo Marketing which proposes that marketers will win by following worst practices. If chapter two is any indication (it starts 'market research is dead') then this book should be as interesting and relevant as Cluetrain. Basically Locke seems to be saying 'be different or die.' Hey, I'm a muddy Moose. How different can I be?" Actually, the book is addressed to moose, so this note is particularly germane.

9:11 AM | link |

Thursday, September 06, 2001
Gonzo Marketing In Action?
While I do appreciate the bloggery that went into these speculations, I don't think that what PepsiCo did in this case really fits my notion of gonzo marketing. They leveraged (by accident, it appears), the widespread recognition of an Internet virus, and thus saved a bundle on advertising. Being savvy enough to take advantage of markets in this way is certainly "hipper" than the usual brain-dead approaches taken by traditional marketing, and does indicate that marketers are beginning to tune in to the net as a force unto itself. But it's still taking advantage. It's still manipulation, however "savvy."

Gonzo marketing comes out of a particular state of mind that is genuinely engaged with audiences and markets, but it's not just a matter of attitude. At the heart of the book is a model by which companies can create true relationships with emerging markets by underwriting the micromedia that are already conversing with those audiences. By these criteria, I think it's too early to go looking for examples -- though I hope there will be many to point to by this time next year. Only time will tell...


2:52 PM | link |

Tuesday, September 04, 2001
BusinessWeak online
"Hey Fuckhead, Admit it: You Got Caught"

2:47 PM | link |

The Ultimate Bad Candy Web Site - A Confectionary Nightmare
"...bad candy is the impetus of all wrongdoing; it is the shapeless force that drives drug addiction, prostitution, and global warming. It is a mysterious force that transcends space and time." You will laugh your ass off.

1:24 PM | link |

Big Ads Get Good Looks - HARDER TO IGNORE
And this, says the Vice Chairman of the Internet Advertising Bureau is "the price we pay for free media." Read it and puke.

1:17 PM | link |

RageBoy: Seriously
"This dude is off the hook; easily the most in-your-face troublemaker in the business book business; a vocabularian errant who gives me incredible hope. (Ahem... nice semicolons.)" The author of this page works at The Motley Fool.

12:56 PM | link |

The Underground History of American Education
"The real makers of modern schooling weren't at all who we think..." John Taylor Gatto's new book looks excellent. You can read the full-text Prologue and Table of Contents here.

9:28 AM | link |

Teens Take Diaries to Public on Web (Washington Post)
"Today�s youngsters are increasingly choosing to write... in public, on the Internet, essentially a global billboard accessible by anyone and everyone. About one out of every five teenagers ages 12 to 17�more than 4 million of them�now have personal Web pages, according to a recent study by the Pew Internet and American Life Project..." Interesting story, but of course the Post plays the fear & trembling card.

9:23 AM | link |



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"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

www.flickr.com
Chris Locke's photos More of Chris Locke's photos

Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.


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