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Monday, December 03, 2001 Borders Best Business Books for 2001 "Christopher Locke is Internet marketing's bad boy. He's so vocal in his opinions that he earned the monicker 'Rageboy' for the way he fulminated against those who brought traditional business thinking to the Internet. A coauthor of The Cluetrain Manifesto, Locke was listed in a 2001 Financial Times Group survey as one of the 'top 50 business thinkers in the world.' Gonzo Marketing is Locke's contrarian manifesto about how companies should and shouldn't communicate to customers via the Internet. It's a ferocious performance in which the author looks far beyond any narrowly conceived notion of 'business' toward larger cultural questions about how we want to interact with one another." 4:12 PM | link | 
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"RageBoy: Giving being fucking nuts a good name since 1985."
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It is too late. TECHNORATI  BLOGDEX 
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at a major industry conference, chris locke once again captures the real story. | |
