Most of the cultural analysis one reads in the weblogging community is uninformed by any broad cultural understanding. This is especially true within that narrow range of blogs that deal with the Internet & computing. You get the impression that the writers have spent their entire lives in front of one kind of CRT or another & that books are a foreign country. The "theory of language" behind most of this writing is positivist/instrumentalist. (As Chris Locke points out regarding Dave Winer's use of language.) The words we have "in our minds" are not arranged at all the way they are, say, in a wordprocessor's dictionary--they are knit together in a web of personal & societal connections unique to each individual. What makes Chris Locke a "good" reader & Dave Winer a "bad" one is Locke's deeper understanding of the social & political nature of discourse.