Then, oh no! I fell back asleep for almost two hours and nearly missed my interview with CNET Radio. I panic! I start the coffee machine. Dear God, please, make it go faster! So far, there are only 15 gallons and I know that's not going to be enough for a good "interactive experience" with the interviewer. However, it turns out they got the time zones fucked up, so I have an extra hour to chug espresso. Finally, they call me. "Chris Locke?" the producer asks.

"YEAH HELLO!!!" I answer, "BOY AM I EVER READY FOR THIS!!!"

The interviewer is one Carmine Gallo and he asks pretty reasonable questions. Except he breaks every two minutes for a commercial. At one point he says, "You're not really saying that advertising is dead, are you?" And I say, "Yeah, that's precisely what I'm saying." He says wow you just caused me a lot of problems with the CNET management here. And I say "WELL, GOOD!!!" Espresso is the optimal drug for this sort of application, no shit.

Finally, they get a caller, some guy named Jason Diesel who wants to know can small companies do this gonzo thing too. Sure, I tell him, you're probably already doing it. Little do I know. Little does CNET know! Carmine Gallo says, come on, don't be shy, give us your URL so we can plug it over the air. And Diesel says OK, it's universalplaythings.com -- which, if you go there, shows you one of these:

Then I did an interview with a guy from something called Sky Radio. If you fly on American Airlines sometime in the next month or so, tune in and hear me rap about gonzo. I was expecting some dumbfuck interviewer, but the guy's questions were dynamite. And he'd clearly dug reading the book. Woo-hoo! Fly the friendly skies with RageBoy. Or is that United? Who Can keep track of all these fucking brands?

Then this freelancer name of Marc Weingarten calls me on accounta he's doing a story for Business 2.0 on the marketing of The Lord of The Rings movie. He says I saw the ad for your book in The NY Times and just knew I had to get your take. What ad, I ask. I ain't seen no ad. Oh! I just found it in yesterday's paper that was buried under the remains of yesterday's breakfast.

We chat about movie studios for a while, then I end it by saying "Look at it this way, if Tolkein had had access to market research 60 years ago, he probably would have written The Lion King." I can give good sound bite when I want to. Weingarten's cracking up. I can tell it's gonna make the cut. Good dude to know when you find yourself forced to attack AOL/Time Warner from below.

And then a bunch of other stuff happened. The blogrolling mania continues. Why did I ever start this? Jesus, I'm buried in email. I'm awash in projects I never should have started. I'm not getting fuckall done, but I'm having fun sitting here naked at my keyboard blogging about my random media-enfeebled life. Even though I know nobody really reads this shit.