Gonzo Marketing:Winning Through Worst Practices The Bombast Transcripts: Rants and Screeds of RageBoy
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Monday, November 12, 2001
In Which I Duke It Out With IBM on Borders.com

"We'll meet on Borders soon, said I,
proud 'neath heated brow..."

OK, OK, I know, yet another bad Dylan quote. Couldn't resist though. (Oh crap, I guess the lyrics say "edges" not "borders." Oh well, fuck it. Close enough for government work.)

Here, I'm quoting myself from a three-round email debate with IBM's John Patrick:

You say the Net is transferring power from institutions to people, and I strongly agree. But that means that it's high time for companies to stop asking how business can use, leverage, exploit, and otherwise take advantage of the Internet -- and to start asking what "the people" are actually using it for. In most cases, the promise we see as "outsiders" is precisely not to become more efficient, friction-free consumers, but instead to become more fully human. As I wrote in my gonzo musings, "We are more than is dreamed in your marketing plan, Horatio."

So, yeah, I freely admit it: I'm far less interested in the bells and whistles of the Next Generation Internet than I am in the quality of mind and heart that will bring about the Next Generation Civilization. Net or not, that's the attitude I care about promoting. Inside or out, that's our ticket to ride.

Click here to read all 3,000 words of this Historic Exchange! (not)

5:48 PM | link |



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"RageBoy: Giving being fucking nuts a good name since 1985."
~D. Weinberger
28 October 2004

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Until a minute ago, I had no photos. I still have no photos to speak of. I don't even have a camera. But all these people were linking to "my photos." It was embarassing. It's still embarassing. But I'm used to that.


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