"Jungian Analyst Wolfgang Giegerich said that the pursuit of profit is today's overarching myth, and Christopher Locke provides an extraordinarily insightful look at the world of marketing, profit-making, and profit-losing -- always with a keen sense of business in changing historical and psychological contexts. His writing is always lively and lucid, and he's sometimes so much fun to read -- and the current is so swift -- that it's possible to miss the deeply layered intelligence he brings to our time and place."