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Tuesday, October 16, 2001 Frankenstein Reversed: Notes on Gonzo Marketing Tom Matrullo reviews the book. Brilliantly, I think. "Locke doesn�t make his case in a vacuum. In many chapters, such as Chapter 5, on ''Social Marketing and Public Journalism,'' he moves through positions and arguments of others, and in so doing, sheds light both on their views and his own as he differentiates his position from theirs. This gives the book added value as a whirlwind tour of some of the better thinking on the subjects of marketing, advertising, media and 'social capital' to be found today. There�s an additional value to this survey of the literature. Unlike some of his readers, Locke refuses to remain within the discursive boundaries of his cited texts. In fact, it is in the juxtaposition of stuff from a marketing guy like Philip Kotler with a citation from, say, Paracelsus that one begins to sense, below the surface, diverse, insulated universes of discourse colliding with a subterranean shudder." 11:19 AM | link | 
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at a major industry conference, chris locke once again captures the real story. | |
